How It Works - Advertisers
Advertise on MyLikes and social publishers will promote your site. All you do is describe your product or service and relevant social publishers who are interested in your product share it on Twitter, YouTube and their blogs.
Sponsored Likes are based on the simple principle that the social-publishers/influencer is the expert when it comes to understanding their audience. Influencers can tailor the Sponsored Like to speak to their audience leading to higher click through rates and superior quality leads for you. To promote transparency, all influencers have a profile page on MyLikes where all their Likes (only some of which maybe Sponsored) along with comments are showcased.
Step 1
Describe your product / service by creating a campaign
Step 2
Choose influencer categories and set a maximum cost-per-click
Step 3
Influencers post sponsored likes on their website and Twitter
What do I need to do to get started?
Creating a campaign will take you less than 3 minutes. You fill out a short profile letting our influencers know who you are, describe your product/service and set up a weekly budget. You will also need to pick categories that are most relevant to the product or service you are promoting and set a maximum cost-per-click.
Influencers who match your criteria may choose to write Sponsored Likes for your service if they think it is relevant to their audience. We automatically ensure that you get the most relevant clicks at the right price by adjusting the Influencer cost-per-click. Influencers with less relevant clicks are paid less than the ones who deliver more relevant ones. You will receive a detailed report of all the posts created by the influencers as well as the number of clicks each post generated.
Why Sponsored Likes are better than ads ?
Over the years, most users have developed a blind spot for ads. Sponsored Likes enables you to reach a specific audience through the voices of Influencers who like your product and want to promote it to their audience. We encourage our Influencers to choose to write Sponsored Likes for products/services that they genuinely like and are relevant to the audience. This ensures that every one involved - you the advertiser, the influencer and the readers benefit from the Sponsored Like and you get quality leads.
Influencers can tailor the Sponsored Like to speak to their audience and this leads to higher click-through-rates. This means that for any particular CPM, Sponsored Likes will generate more clicks than normal ads. This makes Sponsored Likes a much more cost effective than normal banner and text ads.
Still wondering about FTC regulations, transparency and such?
We are big believers in transparency and help influencers comply with FTC regulations. All sponsored likes are clearly demarcated as Sponsored.
All influencers on MyLikes have public profiles which showcase all their sponsored and non-sponsored Likes and comments. This allows everyone to see what Influencers are genuinely interested in and recommend.
How do I know that I won't get spammy clicks?
Both the founders of MyLikes have worked on Google AdSense and Adwords and understand click-spam quite well.We pre-process all clicks and only charge you for legitimate clicks. Our click-spam model takes into account multiple factors including click-through rate, time, location and pattern of clicks to monitor and remove spammy clicks.
